Let’s be honest—when was the last time you actually clicked a button that said “Submit”?
Yeah, me neither.
That’s exactly what was wrong with my landing page for months. The CTA button just said “Submit,” and my conversions were tanking harder than my morning motivation on a Monday.
One day, I decided to experiment. I changed it to: “Yes, I Want the Free Checklist!” And boom—my conversion rate jumped by 41%. That’s not a typo.
Why Most CTAs Fail
Most calls-to-action are boring, vague, and lifeless. Here are some of the usual suspects:
- Submit — Sounds robotic.
- Click here — But… why?
- Send — Send what? To whom? Why?
These buttons don’t excite, persuade, or tell the user what they’re getting. And in digital marketing, unclear = ignored.
The Psychology Behind a Great CTA
A powerful CTA is like a mini conversation. It should answer the user’s subconscious question: “What’s in it for me?”
The best ones do at least one of these:
- Create urgency (“Get it now”)
- Highlight value (“Claim my free trial”)
- Feel personal (“Yes, I want this!”)
Before & After: Real CTA Transformations
Here are some CTA experiments I did on my own pages and client projects, with surprising results:
| Old CTA | New CTA | Conversion Lift |
|---|---|---|
| Download | Send Me the Free Guide | +38% |
| Sign Up | I’m Ready to Grow My Traffic | +44% |
| Submit | Yes! I Want the Checklist | +41% |
Quick CTA Makeover Checklist
- Use first-person voice ("I want...", "Send me...")
- Add the benefit ("Free Guide", "SEO Tips", "Funnel Cheatsheet")
- Make it feel like a reward
- Keep it short but emotionally charged
What If You Don’t Know How to Change Your CTA Button?
No worries. You don’t need to code. Try these tools:
- Mailchimp Landing Pages — Change button text in seconds.
- Carrd — No-code drag-and-drop editor with CTA options.
- ConvertKit — Great for email CTAs and lead magnets.
Bonus: My Go-To CTA Starters
Stuck staring at a blank button? Try one of these:
- Yes, I Want [Benefit]!
- Send Me My Free [Lead Magnet]
- Show Me How It Works
- I’m Ready to [Achieve Goal]
- Let’s Do This
Final Thought: Your CTA Deserves Attention
If your button still says “Submit,” you might be submitting your traffic to failure.
Just like with headlines, a great CTA is one of the fastest ways to improve your page’s performance—no design skills, no developer, no stress required.
Test it. Play with it. Make it human. And most importantly—make it irresistible.